Privacy Policy

Nation Options Privacy Policy prior to 1st June 2026

In compliance with UK and European data protection regulations, this privacy policy explains what personal information we collect from you when you visit our website or are a recipient of our services.

Personal Data Collected

Nation Options (UB) is a broker of electricity, gas, water, merchant services and telecoms supply for businesses. The data we collect includes:

• Your name, business names and address, contact details, DOB (for verification)
• Utility details: existing supplier, contract expiry dates, meter readings, MPAN/MPRN numbers
• Website data: traffic, location, weblogs
• Payment/financial information
• All telephone calls are recorded for quality control, training, and contractual obligations.

Why do we collect this information?

• To provide you with utility services
• To provide information about goods/services that may interest you
• For our legitimate interests in our relationship with you
• To meet legal and regulatory obligations
• For marketing using Google, Bing and social media channels (with appropriate consent)

Sharing your data with third parties

We do not, and will never, sell your personal information. As a broker, we share your details with your new energy/utility provider as part of our contracted arrangements. We also use third parties for database management, telephone systems, payroll, credit checking, and website administration.

International Data Transfers

We are a UK based company. Your data may be stored and processed in the UK, EEA, or (in some instances) the United States. Where data is transferred outside the UK/EEA, we ensure safeguards such as Standard Contractual Clauses (SCCs).

How long do we keep personal information?

• Clients: for the duration of services under contract
• Ex-clients: up to 60 months (maximum utility supply contract)
• Job applicants: up to 6 months
• Staff records: up to 6 years after leaving (HMRC requirements)

Marketing & Lead Forensics

We use Lead Forensics to analyse business-related activity on our website. This tool tracks IP addresses and matches them to publicly available information to identify businesses (not personal data). To opt-out, contact hello@nationoptions.co.uk.

Your Rights (DPA/GDPR)

You have the right to access, correct, erase, restrict processing, object, and request data portability. To exercise these rights, contact:

Mark Robson, Data Protection Officer
Nation Options Ltd, Corby Innovation Hub, Bangrave Road, Corby, NN17 1NN
Email: info@nationoptions.co.uk | Tel: 0800 007 4001

You also have the right to lodge a complaint with the ICO (www.ico.org.uk).

Business Essential Services Limited T/A Nation Options Privacy Policy from 1st June 2026

Last updated: March 2026

1. Who We Are

Business Essential Services Limited (“we”, “us”, “our”) collects and uses personal data under the brand Nation Options.

Contact details:
General Counsel, Business Essential Services Limited, 17 Gibraltar Terrace, Dalkeith, Scotland, EH22 1ED
Phone: 0800 014 1333 | Email: info@nationoptions.co.uk

2. What This Policy Covers

This policy sets out what personal data we collect, how we use it, lawful bases, sharing, retention, your rights, and how to contact us.

3. The Information We Collect

• Contact Information: Name, address, phone, email
• Financial Information: Bank details, credit information
• Public Information: Companies House, Electoral Register
• Documentation: Bills, leases
• Technical Information: IP address, device type, browser
• Analytics & Interactions: Website behaviour, call analytics

4. How We Collect Your Information

Via website forms, phone/email/post, social media, and from energy suppliers, credit reference agencies, GB Group, fraud prevention agencies, public databases, and partners.

5. Why We Use Your Information (Legal Bases)

• Contract: To arrange quotes and manage contracts
• Legitimate Interests: To operate, improve and protect our business
• Consent: For marketing communications where required
• Legal Obligations: AML, sanctions screening, tax/audit

6. How We Use Your Information

To arrange contracts with energy suppliers, verify information, provide customer service, send renewal notifications, marketing (with consent), improve services, fraud prevention, call recording for training/quality, and maintain records.

7. Cookies & Tracking Technologies

Our websites use essential, performance, analytics, advertising, and functional cookies. Manage preferences via browser settings or cookie banner.

8. Automated Decision-Making & Profiling

Where automated tools are used (e.g., eligibility checks), human oversight is applied for significant decisions. You may request human intervention and contest decisions.

9. Who We Share Your Information With

• Energy Suppliers and generators
• Referral and comparison partners
• IT, CRM, cloud, call‑tracking, analytics providers
• Legal, regulatory and fraud prevention bodies

10. Data Retention

We retain your data while you are a customer, and up to 6 years afterward to comply with legal, regulatory, insurance, and audit obligations.

11. Your Rights

You have the right to access, rectify, erase, restrict, object, withdraw consent, data portability, and challenge automated decisions. Contact us at dataprotection@nationoptions.co.uk to exercise your rights.

12. Security

We use encrypted systems, access controls, monitoring, and regular testing to protect personal data.

13. Internal Complaints Procedure

Please raise concerns with our team before escalating to the ICO. We will investigate and respond under our complaints process.

14. Updates to This Policy

Any changes will be published on our website with the updated date.